New Arctic Cat Dealer for Northwestern Ontario: Intercity Power Sports!
by Scott A. Sumner
A small group of avid snowmobile and ATV riders are the newest powersports dealer for NW Ontario - Intercity Powersports. The very experienced team are excited about bringing the full line of Arctic Cat products to our area including snowmobiles, ATV and side by sides including the hot rod Wildcat!
Bruce Miault is the President and co owner of Intercity Powersports along with Chris Kuokola, Head Mechanic. They also own the established Intercity Auto Centre on Tenth Ave in Thunder Bay. “ We started working on this November and December of 2013. It was quite a process but as of August 1st, 2014 we were the new dealer. Arctic Cat has been super with us and great to deal with.” said Miault. “ We are also own the automotive service business, Intercity Fleet and will put an addition on the building for automotive and Arctic Cat which will be complete in late December. It will encompass three new bays. We will have 12 people on staff then.”
The Arctic Cat sales and parts showroom is located across the street from Intercity Auto Centre at 551 Tenth Avenue. “ I am a snowmobile rider as well as is my son. When we started Intercity Powersports we wanted everyone working here to be Arctic Cat enthusiasts. It is about hiring people that understand what people need. It is nice to be able to talk to someone at a dealership that is out riding and may have experienced what you are taking about. It helps.” said Miault.
“ I love sleds and have been around them my whole life. You get to know a lot of people in the sled industry and people who like outdoor power sport. Previously I was a Catmaster certified mechanic for Walkers Marine and Smiths RV. I left to become an automotive mechanic and then this opportunity came to get back into the snowmobile field. Being an automotive mechanic gives me an advantage as I have seem a lot of mechanical repairs.” said Chris Kuokola, Head Mechanic and co-owner of Intercity Powersports. “ Every weekend I am out on the trails riding snowmobiles, have always worked on sleds and own all the tools you need including for shocks. Each weekend we are out riding all different kinds of terrain with other riders on all different brands.”
Intercity Powersports will offer the full line from Arctic Cat including Wildcat, ATV and snowmobiles. Their area is NW Ontario from Dryden to Emo and to Sault Ste Marie.
“ We can service any Arctic Cat products. I just went to the factory and did my Catmaster training again and will shortly write my gold standard Catmaster. We will have another mechanic gong to the Catmaster school at Thief River Falls as well,” said Kuokola who rode a 2014 ZR 800 RR last season and will ride a 2015 9000 High Country this year to learn about the Turbo machines.
“ When the sled is down you do what you can to get the customer up and running. Seasons are short enough so you don’t want to be sitting at home. We have had good response with the people we have dealt with so far who seem really happy so we hope to continue with that.” “ We have exceeded our sales expectations so far with out any advertising until now and hope it continues. The response in the city has been great. They seem to be excited about a new dealer and what our principle and plans are. This is our starting point. We will look at other product lines like marine and dirtbike.” said Miault.
Jamie Fraser is the General Manager at Intercity Powersports. He started out in the industry just out of high school at age 17 and has been working in it for about 30 years. “ I was lucky to be in on the ground floor with the set up and hiring staff here at Intercity Powersports. We wanted people that were customer oriented with experience and enthusiasts who understand the sport. The company is starting on a smaller scale but we have done a lot of ordering and almost everyday are receiving parts. We want to help people that trail ride or if they are a trapper, a ditch banger or drag racer we will help them.”
Also in the company is Clayton Mutschel who has 8 years experience with Arctic Cat and is an enthusiast in motocross and snowmobile. Susan Reinelt has worked with Arctic Cat products for 10 years and is working in manyl areas. “ Right now Clayton and I are doing sales as well and we wear many hats. Sales have been good so far in snowmobile and ATV’s and we are looking forward to the upcoming season.” said Fraser.